Fashion & Beauty Blog

Trending – #Twilight – Time To Ditch The Fake Tan?

Our current obsession with Twilight (and True Blood) is having a knock-on effect in the beauty world. The fashion pack has recently been embracing the pale skin tone of the Cullen clan. The porcelain complexion is back.

Kristen Stewart looking beautifully pale at the Twilight Breaking Dawn Part I Premiere in L.A.

Twilight is not the only factor contributing to the pale skin trend. Sun worshippers often forget that there is a high price to pay for a ‘healthy’ glow. The escalating number of people being diagnosed with skin cancer is the key motivation behind people ditching their super bronzed looks. Furthermore, an increased awareness of the aging effect of UV rays is yet another contributing factor. In a world fixated by youth, nobody wants to look like a well-worn leather handbag.

The cast of The Only Way is Essex have stopped the fashion forward from reaching for the fake tan or rushing off to the sun beds.  It seems that a very tanned complexion (surprisingly) no longer denotes sophistication. Alexandra Shulman, editor of British Vogue, agrees. ‘Deep tans have become incredibly naff due to the overuse of self-tan and the TOWIE/WAG connotations. Now it’s so easy to be tanned, the opposite has become more desirable and there are enough pale role models, such as Nigella Lawson, Scarlett Johansson and Kristen Stewart, to inspire people.’ The new W Magazine cover of Elle and Dakota Fanning highlights the ethereal beauty of a pale complexion.

Scarlett Johansson – Pin Up Girl for the Pale

Elle and Dakota Fanning shot by photographer Mario Sorrenti 

And according to scientists being pale is sexy. A recent study by the University of Toronto showed that men found the purity and elegance of the porcelain look more alluring than a tanned complexion.  Scarlett Johansson, Kristen Stewart, Rachel Weisz, Dita Von Teese, Lily Cole, Anne Hathaway and Keira Knightley (to name a few!) are all proof that you can be beautiful with pale skin. So I think it’s time we all ditch the fake tan and embraced our natural skin tones.


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